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From the Vault: Dear Marvel Studios,

It’s been 10 years since you started me, and millions of others, on this incredible journey with the first Iron Man movie. From technically being an independent studio, to being acquired by Disney, to the massive success of every project in Phase 3…it truly has been marvelous (pun intended) to be a loyal and enthusiastic fan since day one. My friends keep worrying that the hype I have for every movie is going to fail me eventually, but it truly doesn’t…especially as of late. Make no mistake, this 18-movie (including the ones I actually dislike) franchise is near and dear to my heart.

You see I had no choice, growing up as a kid with no friends, but to believe in heroism. When I would go to school and try to fit in, and when it became apparent that I wouldn’t, I went back home to sit in front of the TV and watch someone like Spider-Man struggle with the same thing. I would read about the different comic book arcs and the stories of Captain America, the Hulk, Iron Man, and more. Thanks to you, now those same heroes are these characters that suddenly everyone is familiar with (much to my confusion and happiness).

I still remember the day you came into my life like it was yesterday, even though it was 2008 and I was 13 years old. That was an old enough age to know that most comic book movies before that point were massive piles of hot garbage, with a few being atrocious, and a few being amazing. So when my Mom told me to go hang out with some family friends for the day in another city, and when they said the plan was to watch Iron Man, I remember thinking “Oh, wonderful, this will be awful”. A few hours later, I found myself clapping after Tony Stark delivered the final line that still gives me chills to this day… “I am Iron Man”. You did that.

But we didn’t leave the theater just yet. All the other kids already had texting plans and fancy phones, and somebody’s friend said “make sure you stay after the credits”. I had never done that before, but I didn’t complain if it meant less people to deal with on the way out. I didn’t know it at the time, but that’s when you changed my life.

“Mr. Stark, you’ve become part of a bigger universe. You just don’t know it yet…I’m here to talk to you about the Avenger Initiative”.

I don’t know what reaction you were going for from the audience, but I immediately lost all sense of composure and started to scream. One of the other moms definitely thought something was wrong with me as I managed to babble something along the lines of this:

“OH. MY. GOD. GUYS, THEY’RE GOING TO DO AN AVENGERS MOVIE? DOES THIS MEAN WE’RE GONNA HAVE ALL THESE MOVIES LEADING UP TO ONE BIG ONE? DOES THOR GET HIS OWN? DOES CAPTAIN AMERICA? IF THEY DO HULK IT BETTER NOT BE LIKE THE 2003 ONE. HOLY CRAP WHAT IF THEY GET WOLVERINE AND SPIDER-MAN?? WOULD HUGH JACKMAN AND TOBEY MCGUIRE DO IT?”

Seeing as how you really only had the rights to B-list heroes at that point, the other kids could not understand me at all. They genuinely thought I was making stuff up about a team called the Avengers, and about an entire comic series based on a Norse God. I had stopped talking about super-heroes since the 3rd grade because that’s when they stopped being cool to the other kids, and I had just released 5 years of pent-up-fanboy on four teenagers who thought I was insane. I didn’t care. All I could think about was you had planned for the future. Four years later, you delivered.

My patience would finally pay off in May of 2012, the release of The Avengers. I had just finished my AP Statistics Exam, and immediately bolted to the theater for a mid-afternoon show. I still remember how much pure bliss I felt when I saw the shot of all the heroes grouped together, ready to fight Loki’s army. You made this thing that I had thought would be silly to most people, and it ended up being one of the highest grossing movies of all time. You ended up making my “useless” knowledge of superheroes be a “cool thing” about me instead of something I’d be ridiculed for. The best part? You revealed Thanos at the end, which confirmed my suspicions that none of this would end any time soon.

Six years later, I’m a bigger fan than ever despite being a very different person. You have made quite the journey yourself since then: The Disney acquisition, some very disappointing movies, trouble with directors and management, actors wanting an “out” of their contracts. All of this was then followed by a major change in management, followed by an awesome six-movie run of success, two of which I was privileged enough to attend the red carpet premieres for.

There shouldn’t be any denying that you managed to do something incredible and change the landscape of Hollywood. Even more impressively, you keep breaking records and getting new fans while many other studios have tried the same concept and fell flat. From what I understand, it’s because you care about these characters and the impact they have on kids like me. The same kids who needed heroes in their lives. The same kids that are still “running around believing in fairy tales”.

You’ve given us a character like Tony Stark, whose desire to improve himself and do the right thing will always be his strength, despite his struggle with mental illness.

Thor, who taught us that it’s not enough to simply be powerful, and that only with a good heart can we truly ascend to greater heights.

The Guardians of the Galaxy, who make us remember that it is always better to take on the world with your best friends by your side.

You’ve given us characters that prove that even a regular human can stand amongst Gods.

You’ve given the spotlight to strong women, young adults, and POCs, and even highlighted some philosophies in my own faith.

Finally, and most important to me, you’ve given me a personal role model in Captain America. Someone who will always stand for justice and is already what I strive to be every day of my life…a good man.

I know things are going to change after the “Infinity Stone” storyline is over next year. I don’t even know if I’ll be a fan of whatever new direction the universe takes afterwards. However, I will always know that in these past 10 years you’ve been a largely positive force in my life and that I will cherish this journey forever.

So, Marvel Studios, I guess what I’m trying to say is “thank you”. Thanks for growing up with me and inspiring me every step of the way.

Thanks for making sure I never stopped believing in heroes.

From the Vault: The Thing about Cinematic Universes..

Let’s ignore the fact that I disappeared for a few months because life is crazy and just go into a deep dive on Cinematic Universes. So I recently, like a few optimists out there, watched the movie known as “Justice League”. I also, like a majority of the population, saw “Thor Ragnarok”. Additionally, me and a few other nerds on r/marvelstudios spent weeks praying for a trailer for “Avengers: Infinity War” that was given to us last week and blew all of our minds…and just happened to break the record for most viewed movie trailer on Youtube.

I know that not writing reviews for either Thor or Justice League were very out of character for me (although not as out of character as Batman was…), so just to be really quick about it:

  • I loved “Thor: Ragnarok”. It was unexpected, the improv feel made me happy, I got to see more obscure comic book things I never thought I’d see on the big screen, sure it was pretty weightless on the universe when compared to the Ragnarok comic book but I’m fine if we goof off with Thor and Hulk before we get real for “Black Panther” and before the potential for a major shake-up in the next two Avengers movies. Lastly, Jeff Goldblum is a national treasure and I won’t accept anything less.
  • “Justice League”…I’m not mad, I’m just frustrated. There is a decent movie in here bogged down by unfortunate tragedy behind the scenes, bad production decisions separate from that, and absolutely horrible executive decisions. However, the more I think/talk about it, the more I actually do get mad because it finally became very obvious that whoever is making the decisions behind the DCCU doesn’t actually care about the characters and what they’ve done for people (there is an entire generation of us that grew up on the Justice League Animated Series). I’m sick of being an apologist about it, this thing was a mess and frankly I’d be okay if they cancelled the DCCU.

Between the overwhelming success of Marvel Studios (coming up on their 10th anniversary) juxtaposed with the potential $500k loss on “Justice League” for the DCCU, the laughably bad attempt at a “Dark Universe” by Universal, Sony literally making a deal with Disney so that Spider-Man can be better, and the upcoming X-Force from Fox that spawned from the success of “Deadpool”…It’s becoming obvious that studios are struggling and scrambling to achieve what Marvel Studios has. In this post I’ll attempt to limit being an MCU fanboy/gushing over my idol Kevin Feige to try and pinpoint why studios that are trying this “Universe” thing are failing.

(P.S: Vanity Fair published this article for the MCU’s 10 year celebration, I’ll be referring to it quite a bit.)

Making a Franchise Before Making a Good Movie

Take a good look at that picture. That was a promotional image released by Universal for their “Dark Universe”. Objectively it looks cool, especially the inclusion of A-list celebrities, so what’s the issue? This thing was circulating the internet BEFORE the first film in the franchise, “The Mummy”, was even released. Universal jumped the gun to announce and plan this multi-billion dollar list of movies…and the box office revenue/critical reception to the first film speaks for itself. Here we are now with rumors of the thing possibly being cancelled due to top members of the production teams wanting out.

It was pretty gutsy of them to go for the power move, but now it just looks silly. Its even more embarrassing than that scene in “The Amazing Spider-Man 2” where Harry literally walks down the aisle of Sony’s slated “Sinister Six” movie that we now know never happened and never will.

It’s great that you want to be ambitious and bold, even Feige took a huge risk with the initial phases of the MCU. Still, we come back to the fact that that first Iron-Man movie was absolutely amazing and is still the gold-standard for superhero origin movies, not to mention that the Avenger initiative wasn’t brought up once in the movie until the credits rolled. In some of these other franchises…the first movie wasn’t exactly great (“Man of Steel”, “The Mummy”, “The Amazing Spider-Man”) and felt the need to rub their non-existent franchise in your face. It was a “start smaller and build” strategy for Marvel, versus a “We have a Franchise coming up, the first movie will be out in a year” strategy for the others, and that is a HUGE difference when it comes to building fans as well.

Overreacting and Overcorrecting

If you’ve been paying attention, you might remember that a very common theme in production for the DCCU movies included extensive re-shoots and even re-writes. Justice League had to go through so many changes that they had to use CGI to remove Superman’s mustache that actor Henry Cavill needed for another role. The “Suicide Squad” script was heavily revised after the accidental enormous success of Fox’s “Deadpool”, and a ton of movies were announced and had casting rumors after response to “Batman vs Superman” and “Suicide Squad”, notably an Affleck directed Batman movie and a possible Gotham City Sirens movie starring Margot Robbie. At some point, it felt like DC was making it up as they went along and that isn’t on accident.

By changing their scripts, movies, and production plans on a whim, Warner Bros. showed us that this giant narrative they’re trying to accomplish wasn’t being given much thought. Rather, they were being extremely reactionary to the criticism and little praise their movies got. Now obviously things change for studios and it is good to cut what isn’t working and what is, but it’s like they would open up Facebook the day after their movie showed, compile every stupid comment they could find, and make huge executive decisions off of those.

For example: Suicide Squad’s reception was bad > but people liked Margot as Harley Quinn > Let’s announce “Gotham City Sirens” > What about all the issues about this movie? > They wont care once we announce “Gotham City Sirens”, we’ll seem progressive and it’ll be fine.

Similarly, think about the X-Men movies and “Days of Future Past”. Don’t get me wrong, that’s a damn good comic movie, but it arguably did seem like a response to the frustration behind “The Last Stand” and the success of “First Class”. If that doesn’t seem odd to anyone, think about “Apocalypse” (yikes) and the hinting of a very obvious intention to re-start the Phoenix Saga in a future movie…even though it would make more sense to do something new rather than to keep fixing Brett Ratner’s screw-up.

Interfering with Creators

It’s such a shocker that the most successful movie DC had was the one where Warner Bros hired a good director and gave her a lot of creative freedom! That was sarcasm, that isn’t shocking it all. It also isn’t surprising that the less-than-successful MCU movies were the ones where Feige was least involved and Ike Perlmutter was still making huge decisions. I really don’t have to emphasize that the most successful comic-book movies had talented directors with creative freedom, that should be obvious. Yet somehow, bad decisions kept being made and in 2017 I got to see Batman suck in a movie for the first time since I watched “Batman Forever” (so many regrets).

Actually Caring

It warms my heart to read the Vanity Fair article and find out that Feige, like so many comic-fans/movie-nerds, is just an innocent fanboy with a desire to see his favorite characters represented properly on the big screen. That is the kind of person that should be in charge that rarely ever gets to be. What needs to be realized is that a lot of these characters that studios can “build a universe” around are all unique and can hold a lot of significance to a lot of people. Often times, people don’t even want to see a character in a live action movie because they’re scared it’ll be ridiculous (such is the case for me and Batman Beyond). So when executives view these characters as simple cash cows or good PR for their corporate image, it feels a little insulting to the fans. Again, this should be obvious, yet here we are.

Well that’s enough rambling about comic movies for now, see you soon for my review of *inhales*…THE LAST JEDI!!!!