Let’s ignore the fact that I disappeared for a few months because life is crazy and just go into a deep dive on Cinematic Universes. So I recently, like a few optimists out there, watched the movie known as “Justice League”. I also, like a majority of the population, saw “Thor Ragnarok”. Additionally, me and a few other nerds on r/marvelstudios spent weeks praying for a trailer for “Avengers: Infinity War” that was given to us last week and blew all of our minds…and just happened to break the record for most viewed movie trailer on Youtube.
I know that not writing reviews for either Thor or Justice League were very out of character for me (although not as out of character as Batman was…), so just to be really quick about it:
- I loved “Thor: Ragnarok”. It was unexpected, the improv feel made me happy, I got to see more obscure comic book things I never thought I’d see on the big screen, sure it was pretty weightless on the universe when compared to the Ragnarok comic book but I’m fine if we goof off with Thor and Hulk before we get real for “Black Panther” and before the potential for a major shake-up in the next two Avengers movies. Lastly, Jeff Goldblum is a national treasure and I won’t accept anything less.
- “Justice League”…I’m not mad, I’m just frustrated. There is a decent movie in here bogged down by unfortunate tragedy behind the scenes, bad production decisions separate from that, and absolutely horrible executive decisions. However, the more I think/talk about it, the more I actually do get mad because it finally became very obvious that whoever is making the decisions behind the DCCU doesn’t actually care about the characters and what they’ve done for people (there is an entire generation of us that grew up on the Justice League Animated Series). I’m sick of being an apologist about it, this thing was a mess and frankly I’d be okay if they cancelled the DCCU.
Between the overwhelming success of Marvel Studios (coming up on their 10th anniversary) juxtaposed with the potential $500k loss on “Justice League” for the DCCU, the laughably bad attempt at a “Dark Universe” by Universal, Sony literally making a deal with Disney so that Spider-Man can be better, and the upcoming X-Force from Fox that spawned from the success of “Deadpool”…It’s becoming obvious that studios are struggling and scrambling to achieve what Marvel Studios has. In this post I’ll attempt to limit being an MCU fanboy/gushing over my idol Kevin Feige to try and pinpoint why studios that are trying this “Universe” thing are failing.
(P.S: Vanity Fair published this article for the MCU’s 10 year celebration, I’ll be referring to it quite a bit.)
Making a Franchise Before Making a Good Movie
Take a good look at that picture. That was a promotional image released by Universal for their “Dark Universe”. Objectively it looks cool, especially the inclusion of A-list celebrities, so what’s the issue? This thing was circulating the internet BEFORE the first film in the franchise, “The Mummy”, was even released. Universal jumped the gun to announce and plan this multi-billion dollar list of movies…and the box office revenue/critical reception to the first film speaks for itself. Here we are now with rumors of the thing possibly being cancelled due to top members of the production teams wanting out.
It was pretty gutsy of them to go for the power move, but now it just looks silly. Its even more embarrassing than that scene in “The Amazing Spider-Man 2” where Harry literally walks down the aisle of Sony’s slated “Sinister Six” movie that we now know never happened and never will.
It’s great that you want to be ambitious and bold, even Feige took a huge risk with the initial phases of the MCU. Still, we come back to the fact that that first Iron-Man movie was absolutely amazing and is still the gold-standard for superhero origin movies, not to mention that the Avenger initiative wasn’t brought up once in the movie until the credits rolled. In some of these other franchises…the first movie wasn’t exactly great (“Man of Steel”, “The Mummy”, “The Amazing Spider-Man”) and felt the need to rub their non-existent franchise in your face. It was a “start smaller and build” strategy for Marvel, versus a “We have a Franchise coming up, the first movie will be out in a year” strategy for the others, and that is a HUGE difference when it comes to building fans as well.
Overreacting and Overcorrecting
If you’ve been paying attention, you might remember that a very common theme in production for the DCCU movies included extensive re-shoots and even re-writes. Justice League had to go through so many changes that they had to use CGI to remove Superman’s mustache that actor Henry Cavill needed for another role. The “Suicide Squad” script was heavily revised after the accidental enormous success of Fox’s “Deadpool”, and a ton of movies were announced and had casting rumors after response to “Batman vs Superman” and “Suicide Squad”, notably an Affleck directed Batman movie and a possible Gotham City Sirens movie starring Margot Robbie. At some point, it felt like DC was making it up as they went along and that isn’t on accident.
By changing their scripts, movies, and production plans on a whim, Warner Bros. showed us that this giant narrative they’re trying to accomplish wasn’t being given much thought. Rather, they were being extremely reactionary to the criticism and little praise their movies got. Now obviously things change for studios and it is good to cut what isn’t working and what is, but it’s like they would open up Facebook the day after their movie showed, compile every stupid comment they could find, and make huge executive decisions off of those.
For example: Suicide Squad’s reception was bad > but people liked Margot as Harley Quinn > Let’s announce “Gotham City Sirens” > What about all the issues about this movie? > They wont care once we announce “Gotham City Sirens”, we’ll seem progressive and it’ll be fine.
Similarly, think about the X-Men movies and “Days of Future Past”. Don’t get me wrong, that’s a damn good comic movie, but it arguably did seem like a response to the frustration behind “The Last Stand” and the success of “First Class”. If that doesn’t seem odd to anyone, think about “Apocalypse” (yikes) and the hinting of a very obvious intention to re-start the Phoenix Saga in a future movie…even though it would make more sense to do something new rather than to keep fixing Brett Ratner’s screw-up.
Interfering with Creators
It’s such a shocker that the most successful movie DC had was the one where Warner Bros hired a good director and gave her a lot of creative freedom! That was sarcasm, that isn’t shocking it all. It also isn’t surprising that the less-than-successful MCU movies were the ones where Feige was least involved and Ike Perlmutter was still making huge decisions. I really don’t have to emphasize that the most successful comic-book movies had talented directors with creative freedom, that should be obvious. Yet somehow, bad decisions kept being made and in 2017 I got to see Batman suck in a movie for the first time since I watched “Batman Forever” (so many regrets).
It warms my heart to read the Vanity Fair article and find out that Feige, like so many comic-fans/movie-nerds, is just an innocent fanboy with a desire to see his favorite characters represented properly on the big screen. That is the kind of person that should be in charge that rarely ever gets to be. What needs to be realized is that a lot of these characters that studios can “build a universe” around are all unique and can hold a lot of significance to a lot of people. Often times, people don’t even want to see a character in a live action movie because they’re scared it’ll be ridiculous (such is the case for me and Batman Beyond). So when executives view these characters as simple cash cows or good PR for their corporate image, it feels a little insulting to the fans. Again, this should be obvious, yet here we are.
Well that’s enough rambling about comic movies for now, see you soon for my review of *inhales*…THE LAST JEDI!!!!